SEATTLE — Nordstrom and GQ, the popular men’s general interest magazine, announced a multimedia strategy designed to integrate GQ editorial into the Nordstrom online shopping experience.
Nordstrom will host an online store and will feature "GQ Selects," a selection of men's products handpicked from the pages of the magazine by the editors of GQ. Beginning with the July issue, the items will be designated in-book, compiled on GQ.com and available for purchase on NordstromMen.com.
"Our customers look to us for style advice," said David Witman, Nordstrom general merchandise manager of menswear. "Who better to partner with than GQ — the authoritative style experts? As we work to serve men better through our offering and experience, we hope our customers as well as GQ readers will respond well to the multiplatform components of the partnership — in the magazine, online, in Nordstrom stores, and on social channels."
The collaboration is multifaceted, including social components and in-store special events for fall 2012. The arrangement will continue for six months, beginning with the July issue of GQ.