BENTONVILLE, Ark — Walmart has teamed up with Sony Pictures Home Entertainment and Marvel Entertainment to offer customers the ultimate Spider-Man experience weeks before the release of The Amazing Spider-Man, in theaters July 3.
During the month of June, Walmart will offer a number of exclusive offerings including screening of never-before-seen footage from The Amazing Spider-Man on its instore broadcast network at various times throughout the day on June 15 and 16. The company is also offering The Amazing Spider-Man Comic Book with Exclusive Sneak Peek Combo Pack on June 15 for only $2.96. The combo pack includes a collectible reproduction of "The Amazing Spider-Man #6" comic book that features the first appearance of The Lizard, behind the scenes footage from The Amazing Spider-Man, a never-before-seen scene from the film, a first look at the Activision Spider-Man video game and a bonus augmented reality (AR) activation when using our "Web-slinger" app.
At approximately 1,000 Walmart stores, fans will have the chance to get even more Spider-Action via cusomized spider-man trucks. At each location, customers will receive an advanced demo of "The Amazing Spider-Man" video game and Spider-Man Bonkazonks from Hasbro. The tour will also include: Sony PS3 gaming consoles, HP photo centers, Kellogg's tasting center, Straight Talk Wireless demos and a climbing wall, at select locations. The tour schedule can be found at: www.walmart.com/Spider-Man.
Taking the interactive experience even further, Walmart is offering an exclusive "Web-Slinger" augmented reality app. Available at the iTunes App Store or Android Market starting June 15, this app enables customers to take photos with a life-size Spider-Man and unlock levels and weapons at multiple locations within the store starting June 26. Unlock locations include Kellogg's Cheez-It & Pop-Tarts displays in grocery, the Straight Talk Wireless section in electronics, signage in toys and boys apparel. Fans can also engage in the AR experience during the "Secrets Unmasked Tour," where Spider-Man and The Lizard come to life on the top of the truck.
"We're always looking for ways to bring innovative technology, exclusive content and interactive events to our customers," said Seong Ohm, SVP and general merchandise manager