PURCHASE, N.Y. — Mauro Porcini has been named chief design officer at PepsiCo, the company announced.
Porcini, who served as chief design officer at 3M, will responsible for infusing design thinking into PepsiCo's organization and culture by globally managing design with a creative, innovative and consumer-centered approach for PepsiCo's brands, with a strong focus on its top 12 global brands: Pepsi, Lay's, Gatorade, Quaker, Tropicana, Lipton, Sierra Mist/7UP, Doritos, Cheetos, Mountain Dew, Sun and Mirinda.
Porcini will report to PepsiCo global beverage group president, Brad Jakeman, who also is leading PepsiCo's long-term plan to drive more design-based innovation.
"At PepsiCo we believe that creating powerful consumer experiences and connections through design is a key lever of growth," Jakeman said. "Mauro is equally as passionate about this belief and will lead the creation of a strong, imaginative and dynamic ecosystem around our brands. For the Pepsi trademark specifically, this ecosystem will remind consumers of the brand's long-standing connection to pop culture and all things 'now.'"