A partnership between New York designer Liz Lange and Target has contributed to a transformation of the maternity wear market over the past decade, according to Target’s hometown newspaper the Star Tribune.
A recent article on the partnership and its success quoted Lange and even got SVP Trish Adams to hold still for a photo shoot at a downtown Minneapolis store.
“There has almost been a revolution in terms of our society in the past decade among pregnant women, and I'm thrilled to be leading that charge, or at least be a part of it," the Star Tribune quoted Lange as saying.
The designer recently celebrated the 10-year partnership with a party last month at the Glasshouses in New York City's hip Chelsea neighborhood, according to the paper, and there were appearances by pregnant model/actress Molly Sims and celebrity designer and Target collaborator Nate Berkus.
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