Walmart.com still has a lot of ground to make up on Amazon.com, but July was a step in the right direction as the company added more unique visitors and grew at a faster pace than Amazon.com.
The number of unique visitors to Walmart.com increased 16.8% I to 45.2 million and placed the company 23 on a top 50 Web properties report compiled monthly by the online measurement firm comScore Media Metrix. During July of 2011, Walmart.com ranked 25th with 38.7 million unique visitors.
Meanwhile, Amazon.com saw its traffic increase 6.6% to 103.5 million visitors during July of this year compared to 97.1 million visitors in July 2011. Amazon.com was ranked sixth both years.
In total, Walmart.com added roughly 6.5 million visitors when comparing July 2012 to the same month the prior year and Amazon.com added 6.4 million.
Conversely, Target.com, the only other conventional retailer to crack comScore’s top 50 ranking in July, saw its traffic decline and it fell one notch to rank 46th last month. The number of unique visitors to Target.com in July of this year was slightly more than 25.8 million compared to 26.5 million last year.