DEERFIELD, Ill. — Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.
“At Walgreens, we are providing customers with more creative ways to share special moments with friends and family,” Walgreens director of digital marketing and emerging media Rich Lesperance said. “Users now can preserve the social comments around their favorite photos, which is a powerful part of the Facebook experience, while enjoying the lasting memories that a printed photo provides.”
With the “Photo by Walgreens” app, Facebook users can print photos that include all the context that comes with a photo on Facebook, including location, description, who was in the photo as well as likes and comments posted by friends.
“Considering that more than 300 million photos are uploaded to Facebook every day, there are many PrintWorthy photos out there,” said Jasbir Patel, Walgreens senior director and GMM photo and e-commerce. “By offering printed photos available at any of our conveniently located stores in as little as an hour, Walgreens is encouraging people to use social media images in more unique, memorable ways.”
Facebook users can find the application by searching the terms Walgreens or “Photo by Walgreens” within the social media site and simply authorize the icon “Photo by Walgreens” within their page. Each 5x7 PrintWorthy card normally costs $2.99.
Earlier this year, Walgreens introduced QuickPrints through its iPhone and Android applications, allowing mobile users to directly print photos from their smartphone to any of the 7,919 Walgreens stores nationwide in about an hour. Starting in July, Walgreens released the QuickPrints SDK for iPhone and Android devices, allowing third party developers to integrate the service within their existing mobile applications and share revenue from photo orders sent for printing at Walgreens.