BENTONVILLE, Ark. — Walmart has launched its 2012 "12 Days of Giving" campaign by calling on Facebook users to once again nominate the nonprofits that are making an impact in their local communities and need support. Each of the "12 Days" will focus on a different giving theme, including hunger, military assistance and disaster relief. For example, the campaign empowers Americans to recognize nonprofits like those providing much needed aid to the victims of this week's devastating storm in the Northeast as well as those supporting the communities affected by other weather events and wildfires earlier this year. The winning nonprofits will receive a portion of a $1.5 million grant.
Starting today through Nov. 18, users can visit the Live Better tab on Walmart's Facebook page to nominate a nonprofit providing basic needs in their communities. Grant recipients will be announced daily on Facebook and Twitter from Dec. 10 to Dec. 21.
"There are so many local nonprofits making a positive impact every day and yet, oftentimes we don't hear enough about them or their needs. With this campaign, we want to recognize these organizations and the difference they are making in their communities," said Sylvia Mathews Burwell, president of the Walmart Foundation. "This holiday season, we are asking and depending on consumers to tell us about the organizations in their communities who need our support. Together, we can help more people who need it most."
During the 2012 "12 Days of Giving" campaign, Walmart is providing a total of $1.5 million in grants to benefit local communities across the country.