Atlanta, Ga. — Fashion basics brand Alternative Apparel appointed Erik Joule as its president and CMO, effective January 7, 2013.
Joule will be based out of the company’s design office in Los Angeles, where he will report directly to CEO Evan Toporek and work closely with founder and CCO Greg Alterman.
“Erik has a wide breadth of experience in the fashion industry and is a proven expert in merchandising, marketing and ultimately growing leading brands,” said Toporek. “We feel that Erik has the perfect combination of ‘know how’ and creative leadership qualities to take our growing brand to even greater heights.”
Joule is a 25-year fashion industry veteran who has worked in the apparel industry as a leading decision maker at brands such as Disney, Guess, Quiksilver and the Gap. Most recently, Joule was SVP of global merchandising and design for Levi Strauss & Co, where he played