Retail marketing agency, TPN, part of the Diversified Agency Services division of Omnicom, named Scott Shamberg SVP of growth and emerging commerce.
TPN said the addition of Shamberg would help the firm stay ahead of the curve as the retail and commerce landscape continues to evolve.
"We know retailers want to reach their targets across every possible channel, and that means activating the best retail experience across a much wider path," said Sharon Love , TPN's CEO. "That's why Scott's a great fit for our organization and our continued efforts to reimagine retail. His unique experiences, style and approach are sure to inspire clients and TPN teams to think differently about how we can continue to bring new and dynamic ideas to every aspect of our business."
In his new role, Shamberg, will work across all of TPN's nine offices, including Chicago, New York, Dallas, San Francisco and Bentonville, Ar. He brings with him a strong digital pedigree, having spent time working with and advising start-ups in the commerce and ad tech space. Previously, he spent eight years at Critical Mass and was an instrumental part of the agency's growth.
"The people that brands talk with today are totally in control of deciding when, where and what they buy," said Shamberg. "Today, retail is happening everywhere. TPN has a depth of retail expertise that is as good or better than any other agency. We have a great opportunity to take that expertise, continue to pair it with new technology and apply it to the way commerce is changing."
Shamberg will lead TPN marketing and business development in addition to working with TPN clients. His focus will be to expand the agency's core retail service offerings and create new products and services that further facilitate the consumer purchase experience in the increasing digital world. The firm bills itself as a brand-centric retail marketing agency with a proven history of providing thought-provoking perspectives, ideas and inspiration to global brands and retailers. TPN takes an intellectual and experienced approach to applying its core disciplines, shopper marketing, customer-specific marketing, consumer promotions and environmental design, to build brands and close sales.