FREMONT, Calif. — Men’s Wearhouse has launched a revamped version of its e-commerce site which features upgrades and personalized features that improve the overall online shopping experience, from browsing to buying.
Among the site’s new features are Lookmaker, which offers consumers style suggestions for wardrobe essentials; Guy’d Lines, which offers shoppers tips on style and Looks and Occasions, which pulls together looks created by the Men’s Wearhouse fashion director. The site also allows shoppers to filter searches by size, price, color and style.
Men’s Wearhouse plans to incorporate additional site functionality in the next six to eight months, including a new checkout experience, buy online and pick up in-store capabilities and international shipping.
Men’s Wearhouse president and CEO Doug Ewert said the revamped site was developed with an eye toward the increasing digital interest of the millennial shopper, and also the brand’s in-store sales strategy of helping the customer put together an entire look that is customized and comes with the expert services offered at Men’s Wearhouse.
“The new site elevates our company in the retail industry and reaffirms our commitment to technology and the importance of enriching the customer experience,” Ewert said. “At Men’s Wearhouse, we aim to offer world-class service to our customers, and our website is an extension of that commitment.”
Men’s Wearhouse operates 1,143 stores, and along with Moores and K&G stores, it carries a full selection of suits, sport coats, furnishings and accessories in exclusive and nonexclusive merchandise brands, while Men’s Wearhouse and Tux stores carries a limited selection. Most K&G stores also carry a full selection of women’s apparel. Additionally, Men’s Wearhouse operates a global corporate apparel and workwear group consisting of Twin Hill in the United States and Dimensions, Alexandra and Yaffy in the United Kingdom.