GLENDALE, Calif. — Nestlé Butterfinger and Twentieth Century Fox Consumer Products have announced that Bart Simpson has officially been reunited with the Butterfinger candy bar.
The newest marketing campaign features Bart Simpson in out-of-home advertisements for the Butterfinger “Nobody Better Lay a Finger” nationwide campaign. In the campaign artwork, the top of Bart’s iconic head is juxtaposed to the edge of the similarly shaped Butterfinger wrapper. Additionally, the campaign will engage consumers in select retailers nationwide and as part of the reunion fans can take part in an upcoming online instant win and sweepstakes game.
“We are excited to celebrate the reunion of Bart Simpson and Butterfinger,” said Tricia Bowles, spokesperson, Nestlé USA Confections & Snacks. “The original Butterfinger-The Simpsons campaign first appeared 12 years ago and represents an iconic and beloved partnership for fans of both brands. Today’s announcement is just the beginning of more exciting news and surprises from Bart Simpson and Butterfinger.”
Bart first appeared in Butterfinger commercials in 1988. Dozens more commercials followed through 2001, as Bart went to great lengths to cleverly keep hungry fans from stealing his favorite bar, warning “nobody lay a finger” on his Butterfinger.
“We are thrilled to partner with Nestle Butterfinger and The Simpsons on a program that is both iconic and nostalgic,” said Jeffrey Godsick, president of Fox Consumer Products. “The connection between Bart Simpson and Butterfinger has endured throughout the years and we are delighted to unveil a fresh campaign that will excite fans.”
The longest running scripted show in television history, The Simpsons exploded into a cultural phenomenon in 1990 and is currently in its 24th season. Matt Groening's characters Homer, Marge, Bart, Lisa and Maggie saw their 500th episode air in February 2012.