CINCINNATI, Ohio — Henkel Consumer Goods Inc., a provider of leading consumer brands such as Dial, Purex, Soft Scrub and Right Guard, plans to leverage Datalliance VMI’s platform for its expanding consumer goods Vendor Managed Inventory program.
"We see VMI as an important aspect of our relationship with major customers," said Tracee Abu, Henkel customer supply chain manager. "Because of that, we decided to transition to a new platform that would enable us to sustain and expand our VMI program. After looking at a number of vendors, we selected Datalliance because of their track record of ongoing VMI innovation and excellent customer service. A number of consumer goods suppliers use their VMI system so most of our retail partners will be familiar with the platform. In addition to supporting our existing VMI customers, Datalliance will give us the added flexib