PHOENIX — WestStar MultiMedia Entertainment, parent company to the nationally syndicated “Kim Komando Show,” has appointed longtime SkyMall president Christine Aguilera as chief operating officer of WestStar MultiMedia and president of WestStar Merchandising.
"Christine's vast marketing, business development, operations, legal and financial expertise ideally positions her to help guide our rapidly-expanding organization to the next level," said WestStar chair and co-founder Kim Komando. "We are thrilled to have her on board to oversee key growth areas including network advertising, digital sales, marketing and business development, as well as our legal, human resources and communications teams."
As SkyMall president for more than 10 years, Aguilera led all aspects of the iconic airline catalog seen by more than 650 million passengers each year as well as skymall.com. During her 16-year tenure at SkyMall, Aguilera also held other leadership roles, including CFO and general counsel.
"We're thrilled to welcome Christine to WestStar and the Kim Komando Show and look forward to maximizing her expertise as we expand our multimedia conglomerate," said Barry Young, WestStar's president and CEO. "Teaming the industry-leading vision, business expertise and the entrepreneurial drives of Kim Komando and Christine Aguilera is an exciting leap forward for our company."
"The digital world can be overwhelming for consumers and Kim is a trusted resource with a loyal following for advice, information and news about everything digital," said Aguilera. "Her deep knowledge of technology and ability to make complicated concepts easy to understand is remarkable. I'm so excited about the opportunity to help further grow America's go-to-digital resource into a household name."
Prior to joining SkyMall, Aguilera was a corporate and securities attorney in private practice. Previously she practiced at the international law firm of Squire Sanders. From 1986 to 1989, she practiced as a certified public accountant for Coopers & Lybrand (now PricewaterhouseCoopers).
Aguilera earned bachelor's degrees in accounting and finance with honors from New Mexico State University in 1986 and is a Hall of Fame honoree at the NMSU College of Business. She earned her law degree with Order of the Coif honors from the University of Texas School of Law in 1992. Aguilera is a member of the State Bar of Arizona and has practiced as a certified public accountant.