BeachMint, parent company of JewelMint, StyleMint, ShoeMint and intiMINT, has expanded its partnership with Mary-Kate Olsen and Ashley Olsen, designers of the Row, Elizabeth and James, Olsenboye and StyleMint.
The agreement names Ashley Olsen and Mary-Kate Olsen co-chairs of BeachMint's advisory board, a role that will be consultative and creative in nature across the four fashion Mint brands. Previously the celebrity twins were partners and designers solely in BeachMint's apparel brand, StyleMint.
"As successful business women, innovators and CFDA award winning designers Mary-Kate and Ashley are a natural choice to advise on key business, merchandise and design areas as we further scale our women's fashion divisions. We are thrilled to continue our relationship with them in this evolved role," said BeachMint founder and CEO Josh Berman.