Scanbuy, a leading mobile engagement solutions provider, has released its quarterly trend report showing that it processed nearly 24 million mobile barcode and NFC scans in the third quarter this year, demonstrating continuing strong growth in usage and interest by mobile consumers.
Scanbuy’s trend reports analyze the traffic on the ScanLife mobile app. Highlights include:
“Once again the latest trend report shows continuing interest by mobile consumers in accessing digital information via QR Codes and other proximity-based triggers like NFC in the real-world,” said Mike Wehrs, CEO and president of Scanbuy. “With the holiday shopping season at our doorstep, we look forward to partnering with marketers on how to best reach the mobile shopper through mobile engagement campaigns that deliver results and actionable analytics, whether it’s through QR Code, NFC, Microsoft Tag or any combination of input triggers.”
Thousands of scans that were generated from the ScanLife app or the ScanLife mobile engagement platform were analyzed in this study. The traffic analysis was performed on all ScanLife processed user activities providing a detailed view across numerous verticals and geographies. These results are statistically significant and representative of all codes scanned as ScanLife is the largest commercial resolver of codes.
Click here to access the full mobile trend report.