CINCINNATI, Ohio Kroger reported that sales, including fuel, increased 8.7% to $24.8 billion in the first quarter of fiscal 2010 compared with $22.8 billion for the same period last year. Excluding fuel sales, total sales increased 3.1% in the first quarter, which ended May 22, over the same period last year. Identical-supermarket sales, without fuel, increased 2.4% in the first quarter over the same period last year.
Net earnings for the first quarter totaled $373.7 million, or 58 cents per diluted share. Net earnings in the same period last year were $435.1 million, or 66 cents per diluted share.
“I am pleased with the strong positive identical sales growth we achieved in the first quarter while striking a better balance on margin investments. Our Customer 1st strategy continues to deliver results through improvements in all four key areas we target: our people, our products, the overall shopping experience in our stores, and prices,” said David Dillon, Kroger’s chairman and chief ex