MINNEAPOLIS Target announced that it will open its first store on the island of Manhattan in East Harlem on July 25. According to the company, the store features more space devoted to fresh food, everyday essentials and home basics geared for apartment living. The store is easily accessible with a pedestrian bridge linking mass transit to the store on the second floor of the East River Plaza. A parking deck is also available.
The retailer also said it has tailored the store's merchandise to reflect the culture of the community. As such, Target said the Harlem store will offer Spanish-language books and movies, multicultural dools and Gospel and Latin music.
As with all Target stores, the new general merchandise store will offer everyday essentials, household products, electronics, clothing and seasonal items. And, it will feature Target’s new expanded food layout offering fresh packaged produce, meats and baked goods, the company reported.
In celebration of the East Harlem store opening, Target said it is launching the Harlem Designer Collections in key stores, predominately on the East Coast, and on Target.com beginning Aug. 1. These collections can be purchased a week earlier at the East Harlem store. The diverse partnership features designs from notables Isabel and Ruben Toledo, renowned designer Stephen Burrows, as well as chef extraordinaire, Marcus Samuelsson.
The IsabelandRubenToledo for Target collection marks the first time Isabel and Ruben have partnered on a retail collection. The collection includes a psychedelic swim assortment with suits and towels in cerulean blues; cutouts and asymmetry make bold statements on one-piece suits ($17.99 to $34.99). The Stephen Burrows for Target collection provides an assortment of knits ($19.99 to $34.99). The Marcus Samuelsson for Target collection offers a range of aprons, placemats, kitchen towels, potholders and napkins, and features an assortment of men’s, women’s and kids’ tees which will only be available at the East Harlem Target store ($3.99 to $19.99).