PLANO, Texas JCPenney has announced the launch of MNG by Mango, bringing high quality, affordable European runway fast fashion directly to the JCPenney customer. JCPenney is the exclusive U.S. department store retailer for MNG by Mango, with new merchandise arriving at JCPenney twice monthly.
"The launch of MNG by Mango is a testament to our success in making JCPenney a first-choice style destination and the department store leader in fast fashion," said Liz Sweney, JCPenney's EVP and senior general merchandise manager. "Contemporary apparel for women is our fastest-growing category and we believe the launch of MNG by Mango at JCPenney -- with its standout shop-within-a-shop experience and constant flow of fresh new merchandise - will allow us to create a sense of discovery for our customers every time they shop, allowing us to grow our market share."
The brand will fall into JCPenney "better" and "best" pricing tiers with items retailing from $9.90-$19.90 for a tee to $59.90-$159.90 for a jacket, the company reported.
Creating an impactful brand presence and specialty store feel, MNG by Mango will be featured in-store in a dedicated shop-within-a-shop experience that will transform JCPenney's contemporary offering, the company reported. The shop-within-a-shop will be presented with the look-and-feel of a stand alone Mango store, including the retailer's signature black and white logo, stylized fixtures and chandeliers, as well as lifestyle images and mannequins featuring head-to-toe looks showcasing the latest fashion trends. The brand will be available on jcp.com and in 77 JCPenney stores across the country beginning in fall 2010 and will expand into 600 stores by fall 2011.