Content about Athlete

April 24, 2014

With net revenues soaring 36% in the first quarter to $642 million from $472 million in the prior year's period, Under Armour is off to a strong start in 2014. In conjunction with its financial results, the company also opened its newest specialty retail location in SoHo, in New York.

March 20, 2014

Most American’s missed seeing amputee Evan Strong win gold at the Paralympics in Sochi as Russian aggression toward Crimea and the Ukraine overshadowed the games. However, Strong gains another type of notoriety this Spring when he becomes the first para-athlete to grace the front of a Wheaties box.

October 29, 2013

Procter & Gamble, a Worldwide Olympic Partner, kicked off the company’s Thank You Mom campaign with its Raising an Olympian series featuring Olay athlete Lindsey Vonn (United States), Gillette athletes Felix Neureuther (Germany) and Sven Kramer (Netherlands) and Pantene athlete Elena Ilinykh (Russia).

October 25, 2012

Canadian freeskier Rosalind Groenewoud has become the latest athlete to represent Target.

December 19, 2011

Being a celebrity athlete creates all sort of opportunities to leverage one’s likeness through licensing deals, oftentimes in ways that are inconsistent with the image and accomplishments that propelled the athlete to greatness.

December 19, 2011

Being a celebrity athlete creates all sort of opportunities to leverage one’s likeness through licensing deals, oftentimes in ways that are inconsistent with the image and accomplishments that propelled the athlete to greatness.

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