Banana Republic in late August will extend its digital reach as part of a select group of brands partnering with Instagram on paid advertising — a first-time amplification for the brand on the platform.
Banana Republic has teamed up with designer Roland Mouret to launch the Roland Mouret for Banana Republic Collection — a limited-edition collection that uses Banana Republic's signature Sloan contour stretch fabric.
Chiquita Brands International plans to combine with and Fyffes, an international importer and distributor of tropical produce, in a stock-for-stock transaction that will create a global banana and other fresh produce company with approximately $4.6 billion in annual revenues.
Dole is on a 4,800-mile banana truck tour in an attempt to get Americans to eat more fruits and veggies, namely bananas. Company representatives will travel for a total of 102 days in a pink-and-turquoise truck during the Peel the Love Summer Food Truck Tour.
Banana Republic has teamed up with designer Issa London to launch the Banana Republic Issa London Collection – a limited-edition capsule inspired by the safari roots of Banana Republic's heritage and the spirit of an exotic journey.
American designer, Narciso Rodriguez, will begin an advisory role on Aug. 20 with Banana Republic in partnership with its EVP design and creative director, Simon Kneen, beginning with the fall 2013 collection.
Gilt Groupe, an online retailer that specializes in selling sought-after brands at discounted prices to its 3.5 million members, has partnered with Banana Republic to offer its members exclusive access to select pieces from the retailer's upcoming "Mad Men" collection.
Banana Republic announced that as part of its spring 2011 marketing campaign, "Journey in Style," it will debut its first film trailer in select movie theaters and online. The campaign will also be featured in other media including print and store displays.