Chico’s is looking to evolve its omnichannel retailing strategy, and to that end, has partnered with Tyco, a leading global provider of retail performance and security tools and technology, to address inventory accuracy and visibility challenges in 13 Soma Intimates pilot stores.
Chico's FAS is gearing up to launch its brand in Mexico through an exclusive franchise with El Puerto de Liverpool. The company’s expansion in Mexico will begin with a stand-alone boutique opening at Perisur Mall, Mexico City, in spring this year.
Chico's FAS’ expansion plans are taking it outside U.S. borders, to Canada. The women's apparel retailer is opening a White House Black Market store at Yorkdale Shopping Centre, Toronto on Oct. 24, and will follow it up with an opening at Square One, Mississauga on Oct. 29, as well as an opening at Upper Canada Mall, Newmarket on November 12.
Chico's FAS’s financial results for the second quarter ended Aug. 3 were affected by a lower transaction count and average dollar sales, primarily because of lower traffic and the cycling of strong comparable sales last year.
Chico FAS's comparable sales for the first quarter ended May 4 were flat compared to a nearly 10% increase in last year's first quarter, thanks to an unusually cool spring and the cycling of strong comparable sales last year.
Chico's announced that Celia Rao Visconti has been named SVP marketing for Chico's. Rao Visconti will report directly to Cinny Murray, brand president of Chico's and will oversee the brand's marketing strategy and initiatives.