Content about Design

November 10, 2014

Recently, I participated in a strategic conference that included several sessions on how to effectively use advertising and promotion to reach moms, millennials, multiculturals and other shopper segments. 

October 27, 2014

>Amazon Fashion celebrated the next generation of gifted fashion designers and industry creatives in its Studio Sessions Competition in Williamsburg, Brooklyn.

October 20, 2014

With marketers all abuzz about beacons, mobile technology company Swirl Networks said it has created the first programmatic ad exchange for proximity-based in store mobile marketing.

October 16, 2014

Retail advertising solutions provider Bonial International, parent company of Retale, has placed several executives in key roles as it looks to disrupt the traditional retail advertising universe.

October 16, 2014

A new online resource created by the International Housewares Association (IHA) delivers fresh content on emerging home trends and housewares products.

October 10, 2014

The recently released 2014 Food, Drink, and Consumer Goods Outlook Survey from audit, tax and advisory firm KPMG is highlighting some key initiatives that consumer goods executives are focusing on to transform their businesses. The goals range from updating operational efficiencies and technology to making a push for product innovation, according to survey results.

October 8, 2014

Coty has submitted a binding offer to acquire the Bourjois cosmetics brand from Chanel for 15 million Class A Coty shares. Chanel has agreed to enter into exclusive negotiations.

October 8, 2014

Retailers have had a tough year when it comes to advertising prices. In January, a California court issued a multimillion dollar penalty against Overstock.com, after determining that the company advertised discounts in a misleading manner.

September 19, 2014

Digital identity solution provider ID.me has unveiled its new retail rewards marketplace, which helps retail brands hyper-target valuable influencers and consumer segments with exclusive offers that are protected from fraud.

September 12, 2014

Global luxury lifestyle brand Michael Kors has named Pascale Meyran as SVP, chief human resources officer, a newly created position. She will report to John D. Idol, the company’s chairman and CEO.

August 20, 2014

Clothing and shoe retailer Sam Edelman’s upcoming fall advertising campaign will feature supermodel Kate Upton.

July 15, 2014

General Mills has inaugurated its first innovation, technology and quality center in China — part of its efforts to drive greater innovation and investment in one of its largest growth markets.

July 1, 2014

Express brand ambassador Kate Upton will debut her first advertising campaign for the retailer. The launch of the fall 2014 denim campaign with Upton makes her the first celebrity spokesperson to be featured in the brand's advertising in more than a decade.

June 30, 2014

Stop & Shop is once again looking to promote its store brands by holding its Buy Theirs, Get Ours Free challenge.

June 20, 2014

After helping brands such as Michael Kors, Coach, J Crew and Victoria’s Secret develop and execute digital strategies, Ian Cohen has joined the nation’s largest rent-to-own company as vp of omnichannel.

June 20, 2014

In 1975, when I started what would become Rexall Sundown, the world was a very different place. Gerald Ford was in the White House, there was no social media and the TV universe was limited to three networks and a few local channels.

June 16, 2014

Duck brand duct tape has partnered with Fiskars to introduce Fiskars Duck Edition scissors. To mark the launch, Fiskars is hosting a sweepstakes starting today called Imagination on a Roll on its Facebook page.

May 12, 2014

Michael Kors has appointed Cathy Marie Robinson as SVP, global operations.

May 12, 2014

Whirlpool is taking its latest campaign to social media, and encouraging people to take and share photos of the inside of their refrigerators using hashtag #fridgie — a play on “selfie.”

May 6, 2014

Appliance, electronics and furniture retailer Hhgregg is getting a makeover. The brand transformation will encompass all customer touchpoints, including its 228 store locations and online presence. The first phase of hhgregg’s brand transformation launches this week.

April 23, 2014

Usage of Facebook’s social media platform continued to expand during the first quarter with mobile advertising now accounting for 59% of the company’s revenue.

April 16, 2014

Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association.

April 16, 2014

Shoe Carnival is collaborating with Lifetime’s “Devious Maids” to further promote the company’s first national, integrated advertising campaign. The advertising campaign coincides with the season two premiere of the series, which will debut Sunday, April 20, at 10 p.m. EDT/PDT.

April 2, 2014

Talk of nearshoring and a resurgent U.S. manufacturing sector weren’t enough to help the Stanley Furniture Company avoid shuttering a domestic manufacturing plant that employs 400 people.

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