August 24, 2015

Lands’ End has announced a new omnichannel fall marketing campaign which includes a catalog strategy, complementary digital initiatives and an overall brand advertising campaign.

August 19, 2015

CPG marketers bringing a new product to market don't need to break the bank on a national ad campaign, according to a new study from Catalina. But they do need to idenfity and market to the small number of early adopters.

August 6, 2015

Luxury handbags seem to be as common these days as smartphones, and therein lies the problem for rival brands Coach, Michael Kors and Kate Spade, who all reported quarterly results this week.

July 15, 2015

Product reviews, social media posts and videos are having more of an impact on shoppers than ever before, according to a new survey from Bazaarvoice.

June 26, 2015

Nielsen knows what makes brand marketing effective and now the company is applying its consumer communications expertise to the world of packaging.

June 23, 2015

Disney and Ralph Lauren are among the iconic American brands consumers consider the most "patriotic," according to a new survey.

June 18, 2015

CVS Health is aiming to develop cutting-edge digital services and personalized capabilities that will revolutionize health care, and it's all starting with its new lab in Boston.

June 15, 2015

As more brands evolve to a direct-to-consumer model, Unilever is expanding its direct selling to China by launching a flagship store on

June 3, 2015

Xcel Brands Inc. has appointed a veteran marketing executive of Target to the Xcel board of directors.

April 10, 2015

American Eagle is leveraging the star power of Brad Pitt to launch an innovative denim recycling program that will put needy people in affordable homes. 

April 7, 2015

As retailers try varying ways to attract the interest of shoppers, Stuart Weitzman is launching a totally new kind of digital campaign. 

April 7, 2015

We are or should be familiar with the Americans with Disabilities Act’s (“ADA”) requirements for accommodating the disabled. Wheelchair ramps, handicap stalls and other items that assist the disabled are commonplace. But the ADA is broader and increasingly includes making the Internet -- and e-commerce -- more accessible for the visually impaired. 

February 12, 2015

Staples is trying to attract more small business customers with a new service at the copy and print center. 

February 3, 2015

Selling toilet paper is a tricky proposition, but a clever campaign from Procter & Gamble looks to drive sales by leveraging the popularity of firefighters to engage with consumers via social media. 

January 14, 2015

Entering 2015, it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies.

December 30, 2014

It remains to be seen how Big Lots performed this holiday season, but the closeout retailer’s catchy and original television advertising drew accolades from industry experts. 

December 22, 2014

Calvin Klein is aggressively expanding its e-commerce capabilities in an effort to directly sell the brand in more than 20 countries by the end of 2016, the company announced.

November 18, 2014

Former Guess? and Victoria’s Secret executive Amber Fredman-Tarshis has joined Pacific Sunwear of California to help the teen retailer brand reconnect with customers. 

November 10, 2014

Recently, I participated in a strategic conference that included several sessions on how to effectively use advertising and promotion to reach moms, millennials, multiculturals and other shopper segments. 

October 27, 2014

>Amazon Fashion celebrated the next generation of gifted fashion designers and industry creatives in its Studio Sessions Competition in Williamsburg, Brooklyn.

October 20, 2014

With marketers all abuzz about beacons, mobile technology company Swirl Networks said it has created the first programmatic ad exchange for proximity-based in store mobile marketing.

October 16, 2014

Retail advertising solutions provider Bonial International, parent company of Retale, has placed several executives in key roles as it looks to disrupt the traditional retail advertising universe.

October 16, 2014

A new online resource created by the International Housewares Association (IHA) delivers fresh content on emerging home trends and housewares products.

October 10, 2014

The recently released 2014 Food, Drink, and Consumer Goods Outlook Survey from audit, tax and advisory firm KPMG is highlighting some key initiatives that consumer goods executives are focusing on to transform their businesses. The goals range from updating operational efficiencies and technology to making a push for product innovation, according to survey results.