Content about Design

July 15, 2014

General Mills has inaugurated its first innovation, technology and quality center in China — part of its efforts to drive greater innovation and investment in one of its largest growth markets.

July 1, 2014

Express brand ambassador Kate Upton will debut her first advertising campaign for the retailer. The launch of the fall 2014 denim campaign with Upton makes her the first celebrity spokesperson to be featured in the brand's advertising in more than a decade.

June 30, 2014

Stop & Shop is once again looking to promote its store brands by holding its Buy Theirs, Get Ours Free challenge.

June 20, 2014

After helping brands such as Michael Kors, Coach, J Crew and Victoria’s Secret develop and execute digital strategies, Ian Cohen has joined the nation’s largest rent-to-own company as vp of omnichannel.

June 20, 2014

In 1975, when I started what would become Rexall Sundown, the world was a very different place. Gerald Ford was in the White House, there was no social media and the TV universe was limited to three networks and a few local channels.

June 16, 2014

Duck brand duct tape has partnered with Fiskars to introduce Fiskars Duck Edition scissors. To mark the launch, Fiskars is hosting a sweepstakes starting today called Imagination on a Roll on its Facebook page.

May 12, 2014

Michael Kors has appointed Cathy Marie Robinson as SVP, global operations.

May 12, 2014

Whirlpool is taking its latest campaign to social media, and encouraging people to take and share photos of the inside of their refrigerators using hashtag #fridgie — a play on “selfie.”

May 6, 2014

Appliance, electronics and furniture retailer Hhgregg is getting a makeover. The brand transformation will encompass all customer touchpoints, including its 228 store locations and online presence. The first phase of hhgregg’s brand transformation launches this week.

April 23, 2014

Usage of Facebook’s social media platform continued to expand during the first quarter with mobile advertising now accounting for 59% of the company’s revenue.

April 16, 2014

Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association.

April 16, 2014

Shoe Carnival is collaborating with Lifetime’s “Devious Maids” to further promote the company’s first national, integrated advertising campaign. The advertising campaign coincides with the season two premiere of the series, which will debut Sunday, April 20, at 10 p.m. EDT/PDT.

April 2, 2014

Talk of nearshoring and a resurgent U.S. manufacturing sector weren’t enough to help the Stanley Furniture Company avoid shuttering a domestic manufacturing plant that employs 400 people.

March 26, 2014

With Apple’s introduction of Airdrop and iBeacon, shopping mall owners, retailers and brands have turned to Bluetooth 4.0 Low Energy (BLE) and the newest class of location-based mobile advertising opportunities enabled by the technology.

March 25, 2014

Balance Innovations has appointed Al Ruth as EVP of technology innovation.

March 25, 2014

GameStop has launched the GameStop Technology Institute (GTI), a new business unit focused on creating affiliations with leading technology corporations and academic institutions to discover and deliver business innovation and technology solutions “to better address the needs of today’s empowered consumer.”

March 4, 2014

ECRM compared retail circular advertising in February 2013 versus February 2014 and noted trends occurring across top retail chains. The home improvement retailers have continued to reverse trends from 2013.

February 3, 2014

A proliferation in the ways shoppers engage with retailers and consume content across platforms has transformed traditional marketing and spawned new approaches to measuring advertising effectiveness.

February 3, 2014

ECRM compared retail circular advertising in January 2013 versus January 2014 and noted trends occurring across top retail chains. The home improvement retailers appear to have reversed course somewhat.

January 31, 2014

When it comes to meeting consumer expectations, the stakes for retailers have never been higher. Digital age consumers are more discerning, have high expectations for the quality of product information and use technology in a variety of ways to make educated purchasing decisions.

January 24, 2014

Following its fourth-quarter results, Kimberly-Clark plans to pursue targeted growth initiatives and support growth opportunities with increased advertising and research spending.

January 20, 2014

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

January 14, 2014

Black+Decker’s consumer branded power tools, outdoor power equipment and home products are sporting a new look. The redesigned logo was designed to modernize the brand which has been around for more than 100 years.

January 7, 2014

ECRM compared retail circular advertising in December 2012 versus December 2013 and noted trends occurring across top retail chains. Last year, Home Depot did not run any circular promotions for the month of December and instead chose to coast on Web and email promotions.

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