June 1, 2012

Toys"R"Us and DreamWorks Animation have unveiled "World of Madagascar," a new brand featuring toys based on characters from all three Madagascar films, now available exclusively at Toys"R"Us online and in store locations around the world.

June 4, 2010

It’s not everyday a Viking ship lands in the middle of New York City’s busiest neighborhood, so more than a few heads turned to check out the 40-foot vessel promoting DreamWorks Animation’s How to Train Your Dragon.

The ship, which was flanked by folks dressed in full Viking gear, was stationed at Duffy Square in Times Square on March 22 and March 23 to showcase the film as well as its unique merchandising partnership with Walmart. The Viking ship was the first of more than 2,500 that will be arriving in Walmart stores.