Content about ECRM

July 9, 2014

ECRM compared retail circular advertising in June 2013 versus June 2014 and noted trends occurring across top retail chains. Both Walmart and Toys “R” Us experienced some extreme shifts versus last year.

June 5, 2014

ECRM compared retail circular advertising in May 2013 versus May 2014 and noted trends occurring across top retail chains.

June 5, 2014

ECRM compared retail circular advertising in May 2013 versus May 2014 and noted trends occurring across top retail chains.

June 2, 2014

Business innovation and technology leader Efficient Collaborative Retail Marketing (ECRM) launched ECRM Connect 3.0, a redesigned productivity application that expands on the ECRM Connect platform which originally debuted April 2012.

May 6, 2014

ECRM compared retail circular advertising in April 2013 versus April 2014 and noted trends occurring across top retail chains.

May 6, 2014

ECRM compared retail circular advertising in April 2013 versus April 2014 and noted trends occurring across top retail chains.

April 8, 2014

ECRM compared retail circular advertising in March 2013 versus March 2014 and noted trends occurring across top retail chains. H.E.B. and Publix topped the charts in circular page change, with increases of 27.8% and 41.2%, respectively.

April 8, 2014

ECRM compared retail circular advertising in March 2013 versus March 2014 and noted trends occurring across top retail chains. H.E.B. and Publix topped the charts in circular page change, with increases of 27.8% and 41.2%, respectively.

March 4, 2014

ECRM compared retail circular advertising in February 2013 versus February 2014 and noted trends occurring across top retail chains. The home improvement retailers have continued to reverse trends from 2013.

March 4, 2014

ECRM compared retail circular advertising in February 2013 versus February 2014 and noted trends occurring across top retail chains. The home improvement retailers have continued to reverse trends from 2013.

February 18, 2014

The ability to develop actionable insights by listening to social conversations is among several powerful new capabilities that have been added to Microsoft Dynamics CRM portfolio.

February 3, 2014

ECRM compared retail circular advertising in January 2013 versus January 2014 and noted trends occurring across top retail chains. The home improvement retailers appear to have reversed course somewhat.

February 3, 2014

ECRM compared retail circular advertising in January 2013 versus January 2014 and noted trends occurring across top retail chains. The home improvement retailers appear to have reversed course somewhat.

January 8, 2014

Efficient Collaborative Retail Marketing on Wednesday unveiled the ECRM Data web site, ECRMData.com. ECRM Data is an industry solution that offers turnkey solutions for promotional tracking and analysis functions.

January 7, 2014

ECRM compared retail circular advertising in December 2012 versus December 2013 and noted trends occurring across top retail chains. Last year, Home Depot did not run any circular promotions for the month of December and instead chose to coast on Web and email promotions.

January 7, 2014

ECRM compared retail circular advertising in December 2012 versus December 2013 and noted trends occurring across top retail chains. Last year, Home Depot did not run any circular promotions for the month of December and instead chose to coast on Web and email promotions.

December 3, 2013

ECRM compared retail circular advertising in Nov. 2012 versus Nov. 2013 and noted trends occurring across top retail chains. Last month, Toys “R” Us experienced a decrease of more than 65% on the page count and ads per circular metrics.

December 3, 2013

ECRM compared retail circular advertising in Nov. 2012 versus Nov. 2013 and noted trends occurring across top retail chains. Last month, Toys “R” Us experienced a decrease of more than 65% on the page count and ads per circular metrics.

November 5, 2013

ECRM compared retail circular advertising in October 2012 versus October 2013 and noted trends occurring across top retail chains. Although Home Depot and Lowe’s continued to see large year-over-year changes, these shifts have been consistent throughout the past few months...

November 5, 2013

ECRM compared retail circular advertising in October 2012 versus October 2013 and noted trends occurring across top retail chains. Although Home Depot and Lowe’s continued to see large year-over-year changes, these shifts have been consistent throughout the past few months...

October 1, 2013

ECRM compared retail circular advertising in September 2012 versus September 2013 and noted trends occurring across top retail chains. Home Depot continued to cut circular pages, down 80% year-over-year to only four for September. Despite this, it has continued to dramatically increase the density of its circular, with a 180% increase in ad blocks per page. On the other hand, Lowe’s saw only minor year-over-year changes, with 25% increases in ad blocks per page and per circular.

October 1, 2013

ECRM compared retail circular advertising in September 2012 versus September 2013 and noted trends occurring across top retail chains. Home Depot continued to cut circular pages, down 80% year-over-year to only four for September. Despite this, it has continued to dramatically increase the density of its circular, with a 180% increase in ad blocks per page. On the other hand, Lowe’s saw only minor year-over-year changes, with 25% increases in ad blocks per page and per circular.

September 10, 2013

ECRM compared retail circular advertising in August 2012 versus August 2013 and noted trends occurring across top retail chains. A home improvement promotional arms race between Home Depot and Lowe’s appears to be taking place: Lowe’s saw year-over-year increases of 100%, 75% and 184.4% across circular page count, ad block per page count and ad block per circular count, respectively. Despite these large gains, Lowe’s still appears to be playing catch-up to Home Depot, which continued to run more ad blocks per page and per circular than Lowe’s.

September 10, 2013

ECRM compared retail circular advertising in August 2012 versus August 2013 and noted trends occurring across top retail chains. A home improvement promotional arms race between Home Depot and Lowe’s appears to be taking place: Lowe’s saw year-over-year increases of 100%, 75% and 184.4% across circular page count, ad block per page count and ad block per circular count, respectively. Despite these large gains, Lowe’s still appears to be playing catch-up to Home Depot, which continued to run more ad blocks per page and per circular than Lowe’s.

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