The newly created position of chief member officer at Sam’s Club has been filled by veteran marketer Tracey Brown who has been given a wide range of member marketing, acquisition, engagement, retention and analytics responsibilities.
Macy’s is preparing to bring back its American Icons campaign in May. Now in its second year, the initiative will kick off with a variety of family events inspired by America’s favorite pastimes, designer fashions, all-star talent and a give-back program to benefit those who have served the country.
Bucking a retail industry trend this year, Sam’s Club won’t be open on Thanksgiving Day and on Black Friday it won’t open until 7 a.m. Instead, Sam’s is throwing some new promotional wrinkles at members and non-members including, “Sam’s Sunday,” event to drive sales.