Walmart’s interpretation of EDLP and a desire to simplify operations with a uniform supplier agreement sparked confusion this week among those unfamiliar with the company’s business model.
Online pricing intelligence provider 360pi compared Amazon.com and Walmart.com prices earlier this year in a dynamic pricing study and discovered Walmart changed its prices more often than Amazon.
All eyes will be on Walmart’s new CEO Doug McMillon next week when the company reports worse-than-expected fourth quarter results on Thursday, and McMillon makes his first public comments since becoming CEO.
“Retail sales” ranked fourth on this year’s list of the top consumer complaints compiled by the Consumer Federation of America. That’s good news for Walmart.
While competitors are in the midst of promoting back-to-school offers, Walmart is touting its familiar everyday low prices message and promising its customers gimmick-free pricing all season long.