February 3, 2011

JCPenney announced the arrival of its exclusive Modern Bride concept in its bridal fine jewelry departments in stores and on jcp.com and modernbride.com.

October 6, 2010

Here comes the Modern Bride line at JCPenney

PLANO, Texas - JCPenney announced that it is partnering with Conde Nast to launch Modern Bride, a new line of bridal accessories, to expand its bridal offerings.

The fine jewelery line will launch in February 2011 in stores and online with merchandise targeted primarily to the 25 to 34 year-old customer. The line will include an expanded assortment of bridal jewelery including engagement rings and wedding bands.