Appliance, electronics and furniture retailer Hhgregg is getting a makeover. The brand transformation will encompass all customer touchpoints, including its 228 store locations and online presence. The first phase of hhgregg’s brand transformation launches this week.
To celebrate the start of the men’s and women’s college basketball tournament, appliance and electronics retailer Hhgregg is kicking off its March into Hhgregg event,”which will award more than $50,000 in prizes from LG Electronics.
Hhgregg cited poor performance in the consumer electronics and wireless categories for preliminary third quarter results which came in below its expectations. Hhgregg now expects its full fiscal year performance to miss previously stated guidance.
A decrease in same-store sales in the consumer electronics and computing and wireless categories at Hhgregg, partially offset by an increase in the appliance and home products categories, resulted in a comparable-store sales decrease of 6.2% for the second quarter ended Sept. 30.
Indianapolis-based appliance and electronics retailer HH Gregg announced plans to hire 500 qualified home appliance and electronics salespeople for its 228 stores in preparation for the holiday shopping season.
Office supplies and clothing retailers are not the only ones vying for foot traffic during back-to-school season. Students need laptops and other consumer electronics, too, and CE retailers HH Gregg is jumping into the fray with its list of sales and specials targeted at the tech-savvy crowd.
Indianapolis-based appliance and electronics retailer HH Gregg is looking to Leo Burnett USA and Spark SMG, a full-service media agency of Starcom MediaVest Group, to help it expand brand awareness for its products.