Nordstrom was the most engaged retail brand on Pinterest, followed by Amazon, according to Curalate, which collected more than 180,000 Pins and analyzed nearly five million interactions associated with the Top 100 brands from November 1st to November 21.
L'Oréal USA Women in Digital, a program that recruits, supports and promotes female entrepreneurs in technology, has announced the three new companies that have been selected as winners of its 2014 NEXT Generation Awards.
Back in September, Pinterest unveiled plans to experiment with Promoted Pins. Now, the social media site is working with a small group of brands in the U.S. to roll out a paid test in its search and category feeds.
Sephora has launched Beauty Board, a social shopping platform designed to engage clients through beauty images. Users will be able to post, share, browse and shop Sephora's photo gallery directly on Sephora.com, the mobile site, iPhone and Android apps.
More momentum for Pinterest and the emergence of social shopping are among the top social media trends that research and analytics firm Blueocean Market Intelligence predicts will impact the retail industry this year.
Online sales early this week were up nearly 12% from the equivalent Monday a year earlier. Data from the IBM Digital Analytics Holiday Benchmark shows that mobile traffic accounted for nearly 32% of all online traffic, up 42% compared to the same period last year.
Red hot Pinterest is offering new functunality to third parties that will allow them to curate content and drive traffic to their sites, and major retailers such as Walmart, Target and Zappos are all over it.