July 21, 2015

While paid search and email marketing still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. 

June 12, 2015

Yahoo has named the former marketing chief at JCPenney as its new senior vice president consumer marketing.

June 4, 2015

Williams-Sonoma is rolling out a fast, easy and secure way to pay online that brings a whole new meaning to instant gratification.

June 3, 2015

Jo-Ann Fabric and Craft Stores is signing up for a new e-commerce product from Pinterest that allows users to shop in a whole new way.

June 3, 2015

Neiman Marcus customers will soon be able to purchase their favorite finds via Buyable Pins on Pinterest.

June 2, 2015

Online, as in stores, conversion is king when it comes to driving top line sales, which is why digital marketing services firm eClerx has developed a conversion rate optimization (CRO) solution that addresses online retailers’ most pressing problem. 

May 26, 2015

Amazon is reportedly looking to launch an artisanal-goods marketplace called Handmade, according to The Wall Street Journal.

May 8, 2015

Kay Jewelers is leveraging the visual power of Pinterest and Instagram by running an innovative social media promotion for Mother’s Day.

April 29, 2015

The National Retail Federation issued a statement Wednesday supporting patent reform legislation seeking to protect retailers and other businesses from overly litigious patent trolls.

April 16, 2015

Shares of Etsy enjoyed a meteoric rise during their first day of trading on April 16, closing at $30 a share after shares in the initial public offering were priced at $16. 

April 9, 2015

ChannelAdvisor found that a hefty 36% of U.S. e-commerce sales last year came from marketplaces, up significantly from 22% in 2005. Yet despite the increasing significance of marketplaces in total e-commerce sales, retailers traditionally have approached these potential partners with caution.

March 10, 2015

Old Navy is turning to Yahoo and Tumblr with a new digital campaign directed at Millennials. 

January 26, 2015

Cost Plus World Market is giving movie lovers until Feb. 21 to participate in an online contest that should help the Bed Bath & Beyond division build its email database.

January 5, 2015

An incentive of up to $25 is being offered by Sam’s Club as part of a multifaceted initiative to increase membership, drive sales, promote social media awareness and procure email addresses.

December 17, 2014

Google could be preparing to take on Amazon.com with its own unique e-commerce solution. 

December 17, 2014

Piccing, a “social-shopping” platform, has raised $3.62 million from undisclosed investors, the company announced. 

December 16, 2014

Buying and selling on Etsy.com is going to get a lot more social thanks to a new partnership between the Internet retailer and a social commerce platform called Shoppost.

December 7, 2014

Social media is front and center at Jo-Ann Fabric and Craft Stores this holiday season with the retailer tapping into customers’ desire to share with the introduction of the Holiday Hub.

December 3, 2014

The nation’s largest retail bookseller has dreamed up another innovative way to drive traffic to its stores.

December 2, 2014

Shopping at the local mall may soon get a lot more interactive for consumers, if retail property owner Simon and eBay have their way. 

November 26, 2014

Nordstrom was the most engaged retail brand on Pinterest, followed by Amazon, according to Curalate, which collected more than 180,000 Pins and analyzed nearly five million interactions associated with the Top 100 brands from November 1st to November 21. 

October 31, 2014

Consumer electronics retailer Adorama is the latest company to join with Google Express to offer same day delivery in Manhattan.

October 16, 2014

Enabled commerce volume at eBay surged 27% in the company’s third quarter with cross border trade showing particular strength, but it wasn’t enough to prevent the company from revising downward its full year outlook.

September 22, 2014

Shopzilla wanted to highlight its recent transformation from comparison shopping to technology driven marketing solutions. To that end, it has changed its name to Connexity.