Content about Keds

February 20, 2014

Vertical footwear retailer Keds is launching an omnichannel marketing campaign called the “Keds Brave Life Project.” The campaign is aimed at encouraging positive development of girls and young women.

October 16, 2013

Stride Rite Children's Group, a leading marketer of children's footwear brands, is partnering with the National Fire Protection Association (NFPA) to help families stay safe while trick-or-treating this Halloween season.

August 14, 2013

Hollister Co., a division of Abercrombie & Fitch Co., is partnering with Keds, a division of Wolverine Worldwide, to release an exclusive line that features signature Hollister patterns on Keds-brand sneakers.

August 14, 2013

Hollister Co., a division of Abercrombie & Fitch Co., is partnering with Keds, a division of Wolverine Worldwide, to release an exclusive line that features signature Hollister patterns on Keds-brand sneakers.

July 9, 2013

Wolverine Worldwide reported record revenue and strong earnings performance for its second fiscal quarter ended June 15. The quarter included a full 12-week contribution from the company's recently acquired Sperry Top-Sider, Saucony, Stride Rite and Keds brands.

July 9, 2013

Wolverine Worldwide reported record revenue and strong earnings performance for its second fiscal quarter ended June 15. The quarter included a full 12-week contribution from the company's recently acquired Sperry Top-Sider, Saucony, Stride Rite and Keds brands.

July 3, 2013

The Keds division of footwear manufacturer Wolverine Worldwide is back for an encore performance with superstar Taylor Swift.

July 3, 2013

The Keds division of footwear manufacturer Wolverine Worldwide is back for an encore performance with superstar Taylor Swift.

June 13, 2013

Stride Rite Children's Group's first-ever multichannel loyalty program, launched in Nov. 2012, has leapt beyond the million member milestone within six months.

March 18, 2013

Keds has announced its sponsorship of seven-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift's North American RED Tour, kicking-off on March 13 in Omaha, Nebraska and continuing through September.

March 18, 2013

Keds has announced its sponsorship of seven-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift's North American RED Tour, kicking-off on March 13 in Omaha, Nebraska and continuing through September.

January 8, 2013

Wolverine Worldwide is making organizational changes to drive its future growth and global brand building.

February 21, 2012

The Collective Brands Performance + Lifestyle Group (PLG), which owns such brands as Sperry Top-Sider, Saucony, Keds and Stride Rite, announced that is has signed new agreements with partners in 10 countries to continue the rapid international expansion of several of its brands in Mexico, Indonesia, Japan, five South American countries and the Czech Republic.

January 24, 2012

Collective Brands Performance and Lifestyle Group has announced the appointment of Rick Blackshaw as president of the Keds brand. Blackshaw has extensive footwear experience with brands including Converse, Timberland, and the former division of Reebok, Avia, and most recently served as VP and general manager for the Chuck Taylor All Star Division of Converse Inc.

September 21, 2011

Collective Brands’ Performance and Lifestyle Group, which owns Sperry Top-Sider, Keds and Stride Rite, has signed new distribution agreements with partners to ramp up international expansion in several markets, including Japan, Singapore, Malaysia and Spain.

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