April 30, 2015

Bi-Lo Holdings wants to tap into its shoppers’ digital lifestyles with a 360-degree mobile app and website experience that delivers personalized coupons based customer shopping habits.

April 28, 2015

Sam’s Club’s MasterCard 5-3-1 Cash Back program, which has created keen customer engagement and memorable customer experiences since it launched less than a year ago, has won more awards. 

April 27, 2015

Ace Hardware is America’s favorite home improvement store and Costco is the favorite for home furnishings, according to a new survey by Market Force Information. 

April 20, 2015

Kmart is trying to increase pharmacy traffic with a new Shop Your Way rewards program that gives members $10 back in points (10,000 points) for every five qualifying prescriptions filled in a rolling 12-month period.

April 8, 2015

More and more consumers are motivated by loyalty programs than ever before, according to the 2015 Bond Brand Loyalty Report. 

April 1, 2015

Books-A-Million is trying to increase brand loyalty with two new omnichannel marketing campaigns celebrating customers. 

March 30, 2015

Retailers have long known the value of collecting and using customer information for internal analytics and marketing. With advancements in technology, retailers now have access to more information than ever about their customer. But with the exciting potential for the use of this data, retailers need to be aware of the legal and reputational pitfalls that come with maintaining and using these treasure troves of data. 

March 26, 2015

Retailers are surely getting tired of hearing about how their digital capabilities fall short of customer expectations but that familiar drumbeat is contained in a new report from Capgemini Consulting called, “Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age.” 

March 18, 2015

Rite Aid has become one of the key retail partners in a first for the U.S. market: a coalition loyalty program called Plenti that includes the likes of American Express, AT&T, Direct Energy, Exxon/Mobil, Hulu, Macy's and Nationwide. 

March 9, 2015

Former Safeway executive Keith Colbourn has joined Coupons.com in a new retail oriented role focused on targeting and analytics.

February 3, 2015

As more retailers embrace the growing opportunities in mobile technology, CVS has just announced an overhaul of its already top-rated app. 

January 26, 2015

Now that gasoline is cheaper, the fuel-savings component of retailer loyalty programs isn’t such a powerful draw. So retailers such as Kroger are employing new tactics to keep customers interested. 

January 22, 2015

There was a buzz at this year’s NRF Big Show surrounding Magic Mirrors, which have moved from the prototype stage to something everyone seems to be working on now. But are Magic Mirrors the wave of the fashion and retail future, or are they just another gimmick that won’t stick after the novelty wears off.

January 22, 2015

Fans of Wawa may be excited to learn about the innovative new programs the convenience retail chain has rolled out. 

November 18, 2014

For many shoppers, it’s that time of year to skip the holiday meal, devise a shopping strategy and get in line, right? Well, not if you are a Toys”R”Us Rewards member. The company is now among the growing ranks of retailers looking to create an aura of exclusivity with shoppers by promoting early access to the hottest holiday prices. 

November 13, 2014

Sears is offering early access to Black Friday deals as a means to entice customers to join its free Shop Your Way membership-based loyalty program.

November 11, 2014

This past summer President Obama turned heads when the White House hosted a curious sounding event called a Maker Faire.

November 10, 2014

Recently, I participated in a strategic conference that included several sessions on how to effectively use advertising and promotion to reach moms, millennials, multiculturals and other shopper segments. 

November 4, 2014

Discount online shopping site Overstock.com has lowered prices on books and is offering a 15% bonus to loyalty members in what CEO Patrick Byrne is calling a price war with Amazon.

October 21, 2014

Any retail marketer today understands that the value of a loyalty program lies in the data it collects and the ability to target consumers based on that data. But in today’s omnichannel environment, consumers have expectations on of how retailers are using their information what that data is “buying” them — expectations that retailers are struggling to meet.

 

October 6, 2014

Kohl’s is taking a different approach to customer engagement with the launch of its Yes2You Rewards loyalty program nationwide. The program aims to foment customer loyalty by building deeper relationships and providing customers with a more personalized, value-driven shopping experience.

October 6, 2014

Walgreens is conducting a developer contest to encourage integration of its Balance Rewards application program interface (API), which allows users of other apps to earn Balance Rewards loyalty program points for making healthy choices. Rewards points can be redeemed for merchandise in-store or online.

September 22, 2014

Retailers who are blazing the way forward for grocery-as-service are winning the e-commerce battle.

September 18, 2014

Kroger plans to open three new fuel center locations this week — in Abingdon, Virginia; Decatur, Georgia; and Louisville, Kentucky — that bring the company's fuel center locations total to 2,000.