January 26, 2015

Now that gasoline is cheaper, the fuel-savings component of retailer loyalty programs isn’t such a powerful draw. So retailers such as Kroger are employing new tactics to keep customers interested. 

January 22, 2015

There was a buzz at this year’s NRF Big Show surrounding Magic Mirrors, which have moved from the prototype stage to something everyone seems to be working on now. But are Magic Mirrors the wave of the fashion and retail future, or are they just another gimmick that won’t stick after the novelty wears off.

January 22, 2015

Fans of Wawa may be excited to learn about the innovative new programs the convenience retail chain has rolled out. 

November 18, 2014

For many shoppers, it’s that time of year to skip the holiday meal, devise a shopping strategy and get in line, right? Well, not if you are a Toys”R”Us Rewards member. The company is now among the growing ranks of retailers looking to create an aura of exclusivity with shoppers by promoting early access to the hottest holiday prices. 

November 13, 2014

Sears is offering early access to Black Friday deals as a means to entice customers to join its free Shop Your Way membership-based loyalty program.

November 11, 2014

This past summer President Obama turned heads when the White House hosted a curious sounding event called a Maker Faire.

November 10, 2014

Recently, I participated in a strategic conference that included several sessions on how to effectively use advertising and promotion to reach moms, millennials, multiculturals and other shopper segments. 

November 4, 2014

Discount online shopping site Overstock.com has lowered prices on books and is offering a 15% bonus to loyalty members in what CEO Patrick Byrne is calling a price war with Amazon.

October 21, 2014

Any retail marketer today understands that the value of a loyalty program lies in the data it collects and the ability to target consumers based on that data. But in today’s omnichannel environment, consumers have expectations on of how retailers are using their information what that data is “buying” them — expectations that retailers are struggling to meet.

 

October 6, 2014

Kohl’s is taking a different approach to customer engagement with the launch of its Yes2You Rewards loyalty program nationwide. The program aims to foment customer loyalty by building deeper relationships and providing customers with a more personalized, value-driven shopping experience.

October 6, 2014

Walgreens is conducting a developer contest to encourage integration of its Balance Rewards application program interface (API), which allows users of other apps to earn Balance Rewards loyalty program points for making healthy choices. Rewards points can be redeemed for merchandise in-store or online.

September 22, 2014

Retailers who are blazing the way forward for grocery-as-service are winning the e-commerce battle.

September 18, 2014

Kroger plans to open three new fuel center locations this week — in Abingdon, Virginia; Decatur, Georgia; and Louisville, Kentucky — that bring the company's fuel center locations total to 2,000.

September 10, 2014

GameStop has teamed up with Alliance Data Systems Corporation (ADS), a leading global data-driven marketing and loyalty programs provider, to deploy a GameStop-branded private label credit card program.

September 10, 2014

During a Special Preview Event, Hank Mullany, president, Toys“R”Us, U.S., discussed steps the company has taken so far this year to prepare for the upcoming holiday season.

July 10, 2014

Just a day after reporting first-quarter results, the Container Store has launched POP! — its customer engagement program of Perfectly Organized Perks — in its 66 existing stores and on its website.

July 7, 2014

Office Depot is kicking off its latest back-to-school campaign — Gotta Get It! — which includes more than 1,000 items for $5 or less in stores and online. The company is also offering a new price-match policy to shoppers year-round to drive traffic to Office Depot and OfficeMax locations.

July 2, 2014

Overstock.com is offering free Club O loyalty program memberships to active police officers, full-time firefighters, paramedics and certified emergency medical technicians.

June 26, 2014

Aisle411 has unveiled a new functionality that will allow retail shoppers using Google’s Project Tango to search and navigate to product locations while getting rewarded in retail environments in a revolutionary new way.

June 24, 2014

Staples is getting a head start on back-to-school season, launching a price match program starting June 29.

May 29, 2014

Off-price department store operator Gordmans reported another quarter of weak sales under the control of private equity ownership as its searches for a full-time CEO and eyes e-commerce expansion in 2015.

May 16, 2014

Nearly one-third (32%) of United States and Canadian consumers can’t identify which tier they belong to in their favorite loyalty rewards programs, according to a study recently released by Colloquy.

May 12, 2014

Pricing has long played a significant role in a retailer’s success, but with the industry continuing to undergo an omnichannel transformation the decisions retailers make about pricing will separate winners from losers.

May 9, 2014

Citi is now offering its checking account customers the ability to use reward points to pay their bills. Citi ThankYou Rewards members can earn ThankYou points across their Citi banking and credit card relationship and use these points to pay virtually any bill online including phone, cable and electricity.