Content about Mars

May 23, 2014

Mars Chocolate has announced a slew of new products, which range from Mars Bites to Dove Whole Fruit Dipped in Dark Chocolate.

April 22, 2014

Mars Chocolate has rolled out the M-Ball, a peanut M&M's-shaped twist on the traditional soccer ball. The vibrant ball started making the rounds in the United States on April 15, and it comes at a time when soccer fandom is reaching an all-time high, the company said.

April 9, 2014

Mars is in the process of buying the Iams, Eukanuba, and Natura brands from P&G for $2.9 billion in cash. Mars Petcare said the strategic move complements its growing global Petcare business.

March 28, 2014

Mars Chocolate’s global president Grant F. Reid has been named by the company’s board of directors as president, effective Jan. 2, 2015. Reid will take over for current Mars president Paul S. Michaels, who plans to retire at the end of the year.

January 23, 2014

Mars Chocolate North America will debut a new 30-second M&M'S Peanut commercial in the first half of Super Bowl XLVIII Sunday, Feb. 2, featuring Yellow.

October 16, 2013

Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales.

October 2, 2013

Mars Chocolate North America has unveiled a new line of candies in several flavors just in time for Halloween.

September 25, 2013

Mars Chocolate North America has announced that Tim Quinn, VP of trade development, has agreed to chair the National Confectioners Association’s (NCA) 2014 Sweets & Snacks Expo for the third year in a row.

August 9, 2013

Twenty-year Johnson & Johnson former executive Rick LaBerge was named VP of sales at Mars Chocolate North America.

February 28, 2013

Walmart said Tom Mars, EVP and chief administrative officer, will leave the company effective March 13.

December 5, 2012

Target has teamed up with Bruno Mars to deliver an exclusive edition of the pop star’s sophomore album, “Unorthodox Jukebox.”

October 8, 2012

Mars Chocolate already may have unveiled its lineup of new treats for Halloween, Valentine's Day, as well as the winter holiday season, but the company announced new items that will be added to its Easter 2013 lineup.

September 7, 2012

Football fans and chocolate aficionados can satisfy both cravings this season at Walmart thanks to an initiative with Mars Chocolate North America.

March 29, 2011

Mars Chocolate said its Kudos brand will debut a new-and-improved line of granola bars this May.

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