Overstock has enlisted Delivery Agent for its first TV commerce campaign, called "Overstocktober," which will enable viewers from now through Oct. 15 to purchase products directly from Overstock television commercials.
Retailers have had a tough year when it comes to advertising prices. In January, a California court issued a multimillion dollar penalty against Overstock.com, after determining that the company advertised discounts in a misleading manner.
Overstock's Android app — which includes Google Wallet checkout, allowing shoppers to check out quickly with the press of a button, and alerts shoppers to daily flash sales — has earned the top ranking in the Google Play Store's Editors' Choice.
Overstock has updated its checkout system for international customers so they can pay with Bitcoin. Early this year, Overstock became one of the first online shopping sites to accept the cryptocurrency.
Overstock said that it’s still adjusting to changes Google made to its search engine algorithms, which reduced the online retailer’s ranking in some search results during some periods. As a result, the company has had to emphasize other marketing channels, such as sponsored search.