September 22, 2014

The Skippy peanut butter brand is launching a multifaceted regional ad campaign — its first in more than five years and the first ever under Hormel Foods ownership.

August 21, 2014

Jif is rolling out two new varieties of its new Jif To Go Dippers with a social media contest. To promote the new product, which pairs two varieties of peanut butter comes in two varieties—chocolate peanut butter with chocolate flavored spread, and creamy peanut butter — with pretzels, the company has launched the #GetGoing photo promotion.

January 30, 2014

Welch's Fruit Snacks have launched Welch's PB&J Snacks, which combines peanut butter and jelly in one treat.

December 18, 2013

For peanut butter cup lovers, the New Year will mark not only a fresh start but also a chance to dig into Butterfinger's latest confection. Butterfinger Peanut Butter Cups, which offer a fresh spin on the classic peanut butter and chocolate combo, are now shipping to stores nationwide and will be available beginning in January.

October 17, 2013

Néstle plans to launch a cup version of its popular Butterfinger candy bar next year, and will introduce the Butterfinger Peanut Butter Cups in a Super Bowl commercial.

January 3, 2013

Hormel Foods will acquire the iconic peanut butter brand Skippy from Unilever for approximately $700 million.