Content about Rain

August 23, 2013

The National Retail Federation definition of September 2013 shifts the month one week later in the calendar when compared to 2012. This shift introduces a significant cooler bias in the forecast.

June 28, 2013

WTI expects that retail July 2013 will be cooler than last year’s scorching hot July. Despite cooler trends, it is still summer, and there will be some periods of hot weather around the 13th and 26th. The West will start the month off hot leading to stronger demand for hot weather categories like cold beverages, ice cream, pool supplies and air conditioners/fans.

May 26, 2013

WTI expects that retail June 2013 will be similar in temperature to last year for the U.S. as a whole. Warmer temperature trends on the East and West Coasts will offset cooler year-over-year trends in the nation’s mid-section. Warmer year-over-year trends will be prominent during the first half of the retail month, with colder year-over-year trends during the latter part of the month.

© 2014 Retailing Today. All Rights Reserved.