Jo-Ann Fabric and Craft Stores has added two industry veterans to lead the company’s marketing and merchandising divisions. The company has named Jim Wright as SVP of marketing and advertising, and Megan Featherston as SVP of merchandising.
Academy Sports + Outdoors has renewed its multi-year partnership with the Atlanta Braves. The specialty retailer also plans to open two new stores in Cartersville, Ga., April 11 and Douglasville, Ga., May 2.
Winn-Dixie is stepping into the digital arena for its latest advertising campaign with a social media contest to find who will get to be featured in an “I’m Beef People” advertising circular or outdoor billboard.
Shoebuy.com, a leading global online retailer of shoes and clothing, has expanded its marketing leadership team with the appointments of Heather Adams as SVP of marketing and Kavita Baball as SVP of customer experience and retention.
Indianapolis-based appliance and electronics retailer HH Gregg is looking to Leo Burnett USA and Spark SMG, a full-service media agency of Starcom MediaVest Group, to help it expand brand awareness for its products.
Bebe has appointed former Limited executive Keith Keegan as SVP of marketing. In his new role, Keegan will lead all aspects of marketing and branding across all channels of the business. He will report to CEO Steve Birkhold.