Content about SVP of marketing

March 26, 2014

Academy Sports + Outdoors has renewed its multi-year partnership with the Atlanta Braves. The specialty retailer also plans to open two new stores in Cartersville, Ga., April 11 and Douglasville, Ga., May 2.

October 25, 2013

Shoppers at J.C. Penney stores this holiday season will discover a more rewarding experience following the retailer’s decision to team up with leading retail app Shopkick.

September 9, 2013

Winn-Dixie is stepping into the digital arena for its latest advertising campaign with a social media contest to find who will get to be featured in an “I’m Beef People” advertising circular or outdoor billboard.

September 6, 2013

Walmart and Sam’s Club executives are scheduled to participate at several events in Northwest Arkansas in the coming weeks designed to educate the company’s suppliers on digital strategies.

September 4, 2013

Shoebuy.com, a leading global online retailer of shoes and clothing, has expanded its marketing leadership team with the appointments of Heather Adams as SVP of marketing and Kavita Baball as SVP of customer experience and retention.

August 5, 2013

Efforts to revitalize the J.C. Penney brand are now under the leadership of Debra Berman, a former Kraft and advertising executive who was named SVP of marketing at the struggling retailer.

May 17, 2013

Indianapolis-based appliance and electronics retailer HH Gregg is looking to Leo Burnett USA and Spark SMG, a full-service media agency of Starcom MediaVest Group, to help it expand brand awareness for its products.

May 9, 2013

Bebe has appointed former Limited executive Keith Keegan as SVP of marketing. In his new role, Keegan will lead all aspects of marketing and branding across all channels of the business. He will report to CEO Steve Birkhold.

January 10, 2013

More than a dozen executives in Walmart’s merchandising organization will begin the new fiscal year with different responsibilities following a restructuring announced on Thursday.

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