Content about Sales promotion

June 18, 2013
Digital tools keep gaining influence with shoppers

A new report from Acosta Sales & Marketing quantifies the extent to which technology usage among shoppers is growing and traditional vehicles are losing their impact to influence retail trips and spending behavior.

June 14, 2013
ShopAtHome.com caters to digitally savvy shoppers

ShopAtHome.com, a coupon and cash back search engine used by more than 19 million consumers each month, has upgraded its tablet app to address the online shopping needs of the fast-growing number of tablet users.

May 28, 2013
RetailMeNot upgrades coupon app for Android

RetailMeNot.com, a U.S.-based digital coupon website, has upgraded its free Android coupons app to include location-based offers for thousands of retail locations at hundreds of general shopping malls nationwide.

May 17, 2013
Groupon launches Breadcrumb

A year after Groupon acquired Breadcrumb, a point of sale system and iPad app, the deal-of-the-day website has launched the suite of cloud-based iPad and smartphone tools. The free iPad app enables quick-service eateries, salons, spas and retail merchants to maximize revenue.

April 26, 2013
Mobile coupon app expands retail selection

Yowza, a leading mobile coupon app for iPhone and Android, has announced that more than 70,000 locations nationwide now accept Yowza coupons.

April 23, 2013
Groupon improves mobile apps, online shopping experience

Groupon has unveiled new versions of the iPhone and Android apps that helped make it a global e-commerce leader.

April 23, 2013
Walmart exec among keynote speakers slated for Mobile Commerce World

Executives from Walmart, Facebook and Groupon are among the keynote speakers slated for the Mobile Commerce World three-day conference and expo in June.

April 11, 2013
RetailMeNot launches updated app

Digital coupon site, RetailMeNot.com, is launching an updated version of its free RetailMeNot Coupons app for iPhone that includes the ability for consumers to search for and find digital coupons for nearby retailers located in 500 shopping malls.

March 22, 2013
The future of savings thanks to Apple

Coupon publisher News America Marketing has expanded its mobile application to the iPhone following last year’s introduction on the iPad.

March 11, 2013
Belk celebrates 125 years with 125 days of prizes

Southern department store chain, Belk, has teamed up with ePrize to launch Belk's 125 Days of Prizes, a multi-channel sweepstakes program celebrating Belk's 125th anniversary.

March 4, 2013
RevTrax offers protection for digital coupons

RevTrax, an enterprise promotion platform, has launched PromoVault, a promotions tool that enables marketers to securely execute e-commerce digital coupon campaigns across any channel or device.

January 30, 2013
Coupons get more mobile in 2013

Mobile couponing is expected to greatly increase in popularity this year.

January 30, 2013
Digital deals dominate 2012

Digital coupons are increasingly being used as a marketing tool for major brands, as evidenced by the rise in such offers between 2011 and 2012.

January 4, 2013
Ace adds instant savings to rewards

Oak Brook, Ill.-based Ace Hardware launched Instant Savings, a program for Ace Rewards members that allows them to receive instant discounts at the register.

November 14, 2012
Loyalty Programs: One of the Hottest Trends for Retailers in 2013

By Victor Ho, CEO, FiveStars

November 12, 2012
J.C. Penney to celebrate Black Friday with its ‘only sale’ of the year

Dallas -- J.C. Penney announced it will celebrate Black Friday with its only sale of the year. The retailer said more than 1,100 J.C. Penney stores will open their doors at 6 a.m. on Black Friday to offer low prices on gifts for the entire family — with no coupons or rebates required. Associates throughout the store will be equipped with mobile checkout devices.

October 4, 2012
Grocery savings site partners with Catalina Marketing

TheGroceryGame.com, the largest grocery savings site in the U.S., is partnering with Coupon Network/Catalina Marketing which provides online printable grocery coupons.

July 2, 2012
Report: Consumers more loyal to retail stores and products than brands

When consumers search for online coupons and savings, 62% search for store-centric deals, 24% for product-specific coupons, and only 14% search specifically for brand name product discounts online, according to the first Buy-havior Report, from coupon-search engine ShopAtHome.com.

February 8, 2012
Partnership with Lowe’s powers online rebate center

Young America, an incentive marketing firm, has partnered with EcoRebates, a Web and mobile rebate solutions provider, to create an online tool that compiles utility energy rebates with available manufacturer or retailer-specific offers.

October 31, 2011
Extreme couponing Target style

It was a wonderful weekend to be a coupon clipper, especially for shoppers looking to load their pantry with P&G brands.

October 10, 2011
Toy catalog to offer more of everything

Target’s toy catalog is set for release on Nov. 1 and will feature an expanded assortment displayed across eight additional pages with discount coupons for savings of more than $350.

October 3, 2011
Google helps speed up OfficeMax checkout

OfficeMax announced that it is engaging the services of Google Wallet to make it easier for customers to pay, redeem coupons and reap the benefits of its loyalty program by using their mobile phones.

July 29, 2011
Digital schmigital, FSIs continue to rule coupon world

Shopper marketing conversations these days may be dominated by digital strategies, but the time worn free-standing insert continues to dominate as the distribution vehicle of choice when it comes to coupons.

July 13, 2011
Report: FSI coupon activity down in 2011

MINNEAPOLIS — Free Standing Insert coupon activity dropped 3.9% over the first six months of 2011 versus the same time period a year ago, Marx, a Kantar Media solution, reported on Wednesday. 

The decline is the first reported in the first half of the year since 2008, when there was a 3.4% decline. 

“After several years of significant growth, FSI coupon activity may be stabilizing while more integrated print and digital coupon promotion tactics are emerging,” stated Mark Nesbitt, president of Kantar Media Intelligence North America.

March 4, 2011
Crazy for coupons: consumers want more

Consumers always want more. Whether it is a thinner, lighter iPad, a faster car or a muffin with more blueberries. The same is true in the world of coupons where a stumbling national economy coupon caused shoppers to demand more coupons from consumer packaged goods companies.

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