April 15, 2016

Facebook is on its way to becoming a vitally important CRM platform. Here are five reasons why.

January 29, 2016

A new YouTube contest from The Container Store engages consumers at a high level while promoting new offerings.

December 28, 2015

Staples Inc. is turning to Twitter to provide extra assistance for its small business customers.

September 24, 2015

Foot Locker’s newest promotion with NBA superstar James Harden serves as reminder to retail marketers that imagination is their only constraint when it comes to leveraging social media to connect with consumers.

September 23, 2015

Mobile customers of two discount Kroger grocery banners have a unique connection to Pope Francis’ U.S. visit.

May 13, 2015

The brick-and-mortar shopping experience is getting a social makeover at Tanger Factory Outlet Centers. 

April 30, 2015

Amazon has climbed to the top of the social shopping ranks, thanks in part to the introduction of #AmazonCart and #AmazonBasket.

January 30, 2015

It may be hard to believe (considering its financial troubles), but Sears was the most popular U.S. department store on Facebook during the 2014 holiday shopping season, according to a new study. 

December 8, 2014

Struggling retailer RadioShack has a new hope for the holidays: Weird Al Yankovch. 

December 7, 2014

Social media is front and center at Jo-Ann Fabric and Craft Stores this holiday season with the retailer tapping into customers’ desire to share with the introduction of the Holiday Hub.

December 3, 2014

Looking to capitalize on the immense popularity of the PBS show Downton Abbey, Cost Plus World Market is having an online tea party and expanding its range of Downton Abbey products just in time for the holiday shopping season. 

November 18, 2014

As companies increasingly turn to user-generated content (UGC) to promote their products, Rivet Works has announced its launch as the first content marketing software designed to boost active engagement between people and their favorite brands.

October 8, 2014

As part of its digital strategy, Avon has revamped its website.

October 1, 2014

Twitter is giving over every message ever tweeted to the data scientists at the Massachusetts Institute of Technology’s famed Media Lab. The social media giant is also giving $10 million (throughout a five-year period) to fund the new Laboratory for Social Machines (LSM), which will be based at the Media Lab.

September 8, 2014

Imerjn, formerly known as Xumanii International Holdings Corp, is an early stage company that develops and sells mobile software and hardware solutions. It has integrated its cloud with Facebook and Twitter, which will allow users to share files directly from the Imerjn cloud.

September 8, 2014

Twitter is taking a page from Facebook and testing its own Buy button, which will allow users of the social media platform to purchase products directly from Tweets.

September 4, 2014

Saks Fifth Avenue continues to step up its digital efforts with its launch of a user-generated content hub called #SaksStyle.

August 4, 2014

Toys"R"Us is unveiling a new hashtag — #LetsPlay — for its latest ad campaign, which features traditional television spots. The retailer will also be leveraging Facebook, Twitter, Instagram and The Toys"R"Us YouTube Channel to share 'C'mon, Let's Play' content, including commercial clips, behind-the-scenes photos and video from the campaign shoot.

July 29, 2014

Twitter posted solid growth in user metrics for its second quarter, including strength in mobile, which allowed the social media platform to exceed sales and profit forecasts.

July 21, 2014

Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages. With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook.

July 17, 2014

Newegg has kicked off its back-to-school campaign for 2014, which features special deals, promotions and sweepstakes designed to help equip students for the upcoming school year.

June 30, 2014

Twitter has released a full suite of targeting, creative and measurement tools to enable advertisers to promote their mobile apps through the new Mobile App Promotion (MAP) product. For marketers, this means a native ad unit users can use to install apps directly from the Twitter timeline.

June 10, 2014

A new app from Seattle-based Shoppost bills itself as the first in-stream e-commerce app that lets online retailers sell via Facebook, Twitter, Pinterest and Google+.

May 29, 2014

Savvy consumer packaged goods and retail marketers already know the value of leveraging social media to drive sales and now Twitter has equipped them with a new tool to more effectively engage shoppers.