Content about Social media

June 10, 2014

A new app from Seattle-based Shoppost bills itself as the first in-stream e-commerce app that lets online retailers sell via Facebook, Twitter, Pinterest and Google+.

May 29, 2014

Savvy consumer packaged goods and retail marketers already know the value of leveraging social media to drive sales and now Twitter has equipped them with a new tool to more effectively engage shoppers.

April 23, 2014

Usage of Facebook’s social media platform continued to expand during the first quarter with mobile advertising now accounting for 59% of the company’s revenue.

April 21, 2014

Umang Shah was named global director for social media and digital marketing at Campbell’s after serving in a similar capacity at Walmart for the past two years.

March 14, 2014

Sephora has launched Beauty Board, a social shopping platform designed to engage clients through beauty images. Users will be able to post, share, browse and shop Sephora's photo gallery directly on Sephora.com, the mobile site, iPhone and Android apps.

March 5, 2014

Connecting brands with influential voices via social media is the premise on which Collective Bias was founded. This week the firm strengthened that proposition with several new initiatives to increase the effectiveness of brand’s social shopper marketing efforts.

February 3, 2014

Facebook just reported record levels of user engagement along with fourth quarter sales and profits that blew away forecasts, but a new study offers a more measured view of the social media network’s longer term prospects.

January 29, 2014

Retailer and CPG companies’ usage of Facebook to engage with customers helped propel the 10-year-old social media platform to record levels of usage, sales and profitability in the fourth quarter.

December 30, 2013

An IPO from payment processor Square and the widespread reality of same day delivery are a few of the technology-oriented predictions, offered by Fortune’s San Francisco-based writer JP Mangalindan.

December 10, 2013

Jared is launching its "12 Days of Giveaways" sweepstakes for Facebook fans and Twitter followers now through Dec. 13. The campaign, introduced last year, gives customers the chance to enter to win daily prizes featuring brands available at Jared.

October 17, 2013

Twitter has hired Google advertising executive J.J. Hirschle to head retail as the company prepares to expand its business ahead of an initial public offering, according to Bloomberg.

October 7, 2013

Folgers is leveraging social media for its latest ad campaign, called “The Best Part.” The interactive strategy encourages users of the brand to read and share positive news through social news feeds.

September 13, 2013

Twitter is going public and announced its intention to file for an IPO with a tweet.

August 14, 2013

Brand Networks, a leading integrated social software solutions and digital marketing services provider, has made additions to its executive team as part of the company’s strategy to accelerate expansion.

August 5, 2013

Small businesses are increasingly embracing mobile and social platform to improve their operational efficiency and promotion, according to the latest findings from local media consulting company BIA/Kelsey’s “Local Commerce Monitor” tracking survey.

July 10, 2013

Staples is taking a page from retailers like Macy’s and turning to social media as it gears up for the back-to-school shopping season as it encourages students to follow Staples on Facebook and Twitter with hashtag #StaplesHasIt.

June 25, 2013

One doesn’t normally associate social media with Dickies, but the global workwear maker is teaming up with pitcher R. A. Dickey to launch a contest on Facebook and using the social media site to extend its reach.

May 20, 2013

Yahoo CEO Marissa Mayer has announced on her personal Tumblr blog the company’s plans to acquire social blogging site Tumblr for $1.1 billion. It is Mayer’s largest deal to date since becoming head of the multinational Internet corporation.

May 1, 2013

Social shopper media firm Collective Bias may have been founded in Walmart’s home town of Bentonville, Ar., but the firm has big plans to help suppliers to Target achieve their social media objectives.

March 11, 2013

Dove is celebrating International Women's Day by giving women the power to control Facebook ads so they can fight back against the ones that prey on their insecurities and promote the positive ones.

February 15, 2013

WESTLAKE VILLAGE, Calif. -- Using social media to drive brand awareness and sales has to be a carefully thought out process, a new study by J.D. Power and Associates has found.

February 7, 2013

SAN FRANCISCO -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

February 6, 2013

Despite nearly half of shoppers using social media every day, less than one-fifth shop through them, according to a new study by PwC.

August 28, 2012

Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.

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