Few retailers make as big an impact on the environment as Kroger, but the high performing supermarket chain has made huge progress against sustainability priorities during the past decade and now is ready to take on a new set of goals.
Whole Foods has earned the top spot in Greenpeace’s annual seafood sustainability ranking of U.S. supermarkets, claiming both the highest overall score and the strongest sustainable seafood policy. Whole Foods Market has been ranked first for the last two years in a row for the fourth time since 2008.
Kroger is inviting customers to celebrate Earth Day by looking to the sea — and to the future of seafood — through a video series designed to inform customers about the company's work to source sustainable seafood.
Kroger announced that it has set a 2015 goal of sourcing 100% of its top 20 wild-caught seafood species from sources certified by the Marine Stewardship Council, in full assessment, or involved in a Fishery Improvement Project with World Wildlife Fund.