Retailers are enhancing shoppers’ digital in-store experience by adding lots of new applications which can overwhelm existing IT infrastructure. That’s why The Bon-Ton Stores built redundant capabilities with the help of Hughes to enable its e-commerce strategy.
The Bon-Ton Stores will be opening its stores at 8 p.m. on Thanksgiving Day, joining a growing list of retailers getting a jump on Black Friday. The retailer is also offering in-store doorbuster deals through 2 p.m. Friday, Nov. 29.
Bon-Ton Stores pointed to inclement weather in its markets and higher gas prices in the Northeast and Midwest for overall sales weaknesses which translated into a same-store sales decrease of 6.4% for the second quarter ended Aug. 3.