True Value’s boss went undercover, and the cameras were rolling. True Value Company president and CEO John Hartmann will appear in the season six premiere of "Undercover Boss" airing on Dec. 14 on CBS.
The pet category is experiencing growth, and True Value has taken notice. The retailer is paying special attention to statistics that show 72% of pet owners consider their pet a member of their family, and 70% of dog owners think their dog understands how they are feeling better than most people do.
True Value has named Blake Fohl as its new VP marketing and chief customer officer. In his new role, Fohl will lead brand strategy; segmentation; national, local and regional marketing; trade shows; and research and analytics.
True Value has announced that a new chief information officer has joined the company. Rosaelee Hermens will serve as True Value’s new CIO, in addition to being an officer of the company, effective last Monday, May 9.
True Value has announced the introduction of a 2-in-1 -- paint plus primer -- paint called EasyCare Platinum. The new paint promises a one-coat solution to painting projects because it eliminates the need for a primer.