Target created A Bullseye View a little more than two years ago as an innovative digital platform to achieve a deeper level of engagement with those who have an interest in all things Target. Billed as a behind-the-scenes magazine, A Bullseye View was recently relaunched to incorporate new features and functionality to build upon its original mission. The corporate and social public relations team responsible for the initiative is led by Eric Hausman, who spoke recently with Target Supplier News about what’s different, why content rules and the role of brands in the publishing space.
Staples is taking a page from retailers like Macy’s and turning to social media as it gears up for the back-to-school shopping season as it encourages students to follow Staples on Facebook and Twitter with hashtag #StaplesHasIt.
Boticca.com, a London-based global jewelry and accessories boutique, has partnered with U.S. start-up Olapic to encourage its customers to be fashion models — modeling the boutique's merchandise — via the popular app Instagram.
In celebration of Random Acts of Kindness Day on Sunday, Feb. 17, Michaels hopes to inspire customers to participate by giving away more than $100,000 in gift cards at its nearly 1,100 U.S. and Canada stores.