Chobani Greek Yogurt is a young brand that has enjoyed tremendous success and to keep the momentum going the company is employing a classic CPG strategy of promoting consumption during different day parts and inspiring new usage occasions.
General Mills’ third-quarter sales and operating profit reflected lower volumes. The company said weak food industry trends during the period as a result of a severe winter affected its results, as did increased consumer marketing and merchandising investment in its U.S. yogurt business.
Dannon Light & Fit Greek Yogurt, Tide Pods and Monster Energy Ultra were recognized as New Product Pacesetters this week as Information Resources (IRI) unveiled the best new products of 2013 at its annual summit.
Nature Valley has rolled out two new products — Nature Valley Breakfast Biscuits and Nature Valley Greek Yogurt Protein bars — which are geared toward people with active lifestyles, the company said. The company is also adding an additional variety to its Nature Valley Protein Granola line in the form of Cranberry Almond.
Greek yogurt brand Chobani has appointed former Kellogg executive David Denholm as the company’s president and COO. The company has also appointed Peter McGuinness as chief marketing and brand officer.